Last week I was very lucky to spend 5 days in Tokyo. I travelled over to meet new buyers based in Tokyo – to show them both ranges and encourage further sales for 2016! Having been to Tokyo the previous year during Halloween I was excited to see how the city embraced Christmas – I was not disappointed. Take a look!
The most innovative department store with the most interactive Christmas campaign was #Mitsukoshi. Their window and instore displays taught you how to do the #Jenkka dance. Complete with catchy tune, simple steps and illustrative graphics – its brilliant! For more details take a look here – http://christmas-journey.com
And all along Ginza Yanagi Dori the big companies competed for the customers attention.
I would say #Chanel won hands down.
Although my trip was brief and jam-packed with meetings it was a fantastic opportunity to visit this amazing city at this time of year.